Pima cotton is also known for its absorbency. It can wick away moisture, including sweat and water, better than many other cotton. Pima cotton is also incredibly durable. That’s because its much longer fibers resist pulling, tearing, and breaking much better than the shorter fibers of traditional cottons and cloths. Manufacturers say pima cotton products can last as much as 50 percent longer than comparable goods made from other types of cotton. They’ll also hold their shape better than other cotton goods, which is a real plus for clothing. When you purchase a pima cotton product, you can feel confident that you’ll continue using it for many years to come.